All Domains · Q4 2025 → Q1 2026
ROW (deriv.com):3.44M total visitors
(+14.8%) · V2 demo signups +527% · Organic traffic dipped −13% due
to V2 tracking migration.
AE (deriv.ae):15.9K total visitors ·
Keywords +22% · Organic traffic steady · Early ChatGPT signals in Q4
— AI presence building in Q2.
Academy (traders-academy):54.2K total
visitors · Keywords +71% · 60% organic traffic share —
fastest-growing educational property.
Academy AE (academy.deriv.ae):2.6K total
visitors · Keywords +153% · Organic traffic share improved from 21%
→ 57%.
Experts (experts.deriv.com):New site
launched mid-December 2025 · 303 → 37,784 total visitors since
launch · 12.9K keywords indexed · SEO content build-out
underway.
Q1 2026 — All Domains
Total Visitors (All Domains)
—
—
Ranked Keywords (Avg)
—
Across all properties
AI Traffic (ROW, deriv.com)
—
Q1 2026 · ChatGPT + Gemini + others
V2 Demo Signups (ROW)
9,485
+527% vs Q4 2025
🟢 Biggest Win
experts.deriv.com
303 → 37,784 total visitors in a single quarter since launch in
Dec'25
🚀 Growing Opportunity
AI Citations Expanding
ROW website cited 123 times and growing. AE, Academy & Experts
starting AI citation build-out in Q2
⚡ Next Quarter Focus
AI Content Across All Sites
Structured FAQ and comparison pages to earn AI citations and grow
organic traffic on every property
ROW (deriv.com) — Total Visitor Growth
Q4 2025 vs Q1 2026 · Total Visitors + Organic Visitors
Other Domains — Total Visitor Growth
AE · Academy · Academy AE · Experts · Q4 2025 vs Q1 2026
AI Traffic Growth — Monthly Trend (ROW, deriv.com)
ChatGPT · Gemini · DeepSeek · Perplexity — monthly AI traffic. Other
domains building AI presence in Q2.
Domain Breakdown — Q4 2025 vs Q1 2026
ROW — deriv.com
Primary global domain · Looker Studio + Semrush
+14.8% Total Visitors
More Info
Key Points
✓V2 signups jumped +527% QoQ (1,512 → 9,485) — AI-channel
driving signup growth.
✓Record 1.32M total visitors in March 2026 — highest single
month in the dataset.
✓AI citations grew from 67 → 123 over 6 months — search engines
increasingly referencing Deriv.
!Organic visitors dipped −13.3% — explained by V1→V2 tracking
migration, not a ranking issue. Keywords grew +15%.
→Push 5,236 keywords at position 4–10 into top 3 —
highest-leverage organic play for Q2.
→Grow AI citations from 123 to 200+ through FAQ and comparison
content formats.
Monthly Visitor Trend — Total vs Organic
AE — deriv.ae
UAE market domain · Looker Studio + Semrush
Keywords +22%
More Info
Key Points
✓Keywords grew +22% QoQ (391 → 477) — solid footprint expansion
in the UAE market.
✓p1–3 ranking keywords improved from 7 → 12 in March — early
signals of ranking strength.
✓Early ChatGPT and Perplexity signals detected in Q4 — UAE
market beginning to appear in AI-assisted searches.
→Structure existing pages with FAQ formats — proven approach to
earn AI citations in financial queries.
→Push 135 keywords at position 4–10 into top 3 for direct
organic traffic gains in Q2.
Monthly Visitor Trend — Total vs Organic
Academy — traders-academy.deriv.com
Educational platform · Looker Studio + Semrush
Keywords +71%
More Info
Key Points
✓Keywords grew +71% QoQ (4,362 → 7,474) — fastest keyword growth
among established domains.
✓~60% of all traffic is organic — platform earning search
traffic at scale without paid support.
✓18 AI citations recorded in March — foundational visibility
being established in AI search.
→Step-by-step guides and glossaries naturally earn AI citations
— scale this content type in Q2.
→631 keywords at position 4–10 in March — move these to top 3
for direct organic traffic gains.
Monthly Visitor Trend — Total vs Organic
Academy AE — academy.deriv.ae
UAE educational platform · Looker Studio + Semrush
Keywords +153%
More Info
Key Points
✓Keywords grew +153% QoQ (43 → 109) — highest keyword growth
rate across all Deriv properties this quarter.
✓Organic share improved from 21% → 57% — site is now earning the
majority of its traffic.
✓First keywords entering position 4–10 and p1–3 — strong early
trajectory for a new property.
→Arabic language pages are the Q2 priority — UAE Arabic search
queries are currently underserved.
→Target 3× total visitor growth in Q2 to establish a meaningful
baseline for the UAE education market.
Monthly Visitor Trend — Total vs Organic
Experts — experts.deriv.com
New site · Launched mid-December 2025 · Looker Studio + Semrush
Launched Dec'25
More Info
Key Points
✓Launched mid-December 2025 — 303 → 37,784 total visitors since
launch in its first full quarter of operation.
✓Keywords scaled from 570 → 12,984 ranked terms in just 4 months
since going live.
!Organic traffic is only 118 visits — most traffic is coming in
directly. Search-driven organic growth is the Q2 focus.
→SEO content build-out is Q2 priority — 12K indexed keywords
need supporting content pages to generate organic traffic.
→Build structured content for AI search eligibility — new site
not yet appearing in AI search results.
Monthly Visitor Trend — Total vs Organic